It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�

It’s a funny old world, but until the recent credit crunch, we consumers were sold the view that “Expensive equals quality�, or �Low prices for cheap goods�. The marketing boys had it all sewn up – think of the mouth-watering Marks & Spencer adverts, with “This is not ordinary food, this is….� Conversely, the stores cheap ranges were bought by the penny pinchers but not by you and I.

In IT training, high price colleges (surely they’re the best - if you have the funds - why else would so many people use them?) convinced us that colleges exist who’ll do it for less but be warned, you get what you pay for…. .

Then lo and behold, the economy is in tatters, and all of a sudden value becomes our mantra! Discerning shoppers stop visiting Waitrose, and instead choose Aldi and Lidl. City bankers and their fat profits are the curse of the devil, and we all look more closely at what we buy.

Maybe we’ve been taken in by paying higher prices? Look a little closer into the UK training market, and you might be surprised. Just because there’s a great need for an ever increasing number of skilled networking professionals and programmers, are we really getting a good deal coughing up 5k–8k to be trained in these skills, or are we missing something better? It’s a bit much that many IT trainers are behind the times - supplying a workforce for the digital age using old fashioned methods. Should we really have to pour over books when anything can be downloaded and watched on computers? Do we really have to drive to training centres, spending more money for our accommodation to support their overheads? 24/7 Interactive training should be available for me anywhere – at my convenience, but not at my cost.

With more up-to-date, user friendly training options around now at less than half these prices, perhaps we should wake up to the fact that with regard to electronic learning, value is great quality and great price. We’re moving on in Computer training – in marketing terminology, it’s “Simply Value� prices, for “Best Ever� products. In this knowledge hungry world of today, bring it on.

(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

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